Asus And Gigabyte Compete In United

When Gigabyte announced its plans to bring Asustek Computers into its fold, there was a flurry of questions. Initially the two companies announced that a joint venture would be formed to produce Gigabyte branded motherboards and graphics cards. But this still left a lot of questions unanswered, especially pertaining to what would happen to Asus' motherboards.

Now a clearer picture has emerged. And that is in the form of Gigabyte United, a division of Gigabyte International, which will concentrate entirely on manufacturing motherboards and cards. While Asus will continue to function as a separate entity and will still be a competitor for Gigabyte United.

Working in favor of Gigabyte is also the fact that the channel and customers perceive that Gigabyte has takenover Asus. This way, its position has been strengthened further among the channel community.

By keeping the two companies separate, Gigabyte can ensure that it continues to meet the needs of two distinct set of customers without losing out to an external competitor like Foxconn.
[Source]