Google Released Analytics Blocker

The sensitive issue on privacy spark several changes especially to the popular companies such as Facebook. Now, in response to such privacy clamour Google have also made some adjustments on their different features especially the one that incorporates javascript code to gather data and that is Google’s Analytics feature. Google analytics inserts javascript code to a target website and such code would gather information about the user, information such as location or geographic information, type of connection, duration of site browsing and even the type of browser the user is utilising. Although such information may not be pertaining specifically to intrusion of privacy some users may still find it to be intrusive since google analytics has the capability of gathering data on the user’s IP address which is a form of discerning the geolocation of the user.

Google thus incorporated a Google analytics opt-out browser add-on which is designed to stop specific data flow for the users’ computer that is browsing a site that incorporates the google analytics code. This browser feature can now block Google analytics or the javascript code inserted in the website to gather information about the site visitor and this browser feature is currently available as an add-on only for Google Chrome, Mozilla Firefox and Internet explorer browsers. In addition to this new feature Google also have added a tweak on their Google Analytics JavaScript code one which would make the visitors anonymous by stripping down the last octet of the visitors’ IP address.

Google Analytics is a very useful tool for SEO companies and SEO consultants as it allows them to target their niche, keywords and clients properly however Google also gives importance to the different internet users.
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