Google Now Opens AdSense To Third-Party Ads

Google on Monday said it is now accepting third-party ads on the Google content network in North America.

The change comes because Google now has a process to review third-party ads to make sure they comply with the company's format and content policies.

For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads. For advertisers, this means that ad campaigns can be managed using a consistent software application, whether it's provided by Google or another ad serving company.

Because third-party ads could include malicious content, Google is requiring ad providers to be certified in order to serve ads on its network.

The following companies have been certified so far: 1) Advertiser ad servers: DoubleClick (DFA) and Mediaplex; 2) Rich media agencies: DoubleClick Rich Media, Eyeblaster, EyeWonder, Interpolls, PointRoll, and Unicast; 3) Research firms: Dynamic Logic, IAG Research, InsightExpress, and Factor TG.

A Google spokesperson said that the company had discussed certification with Atlas representatives and that Atlas could be certified at some point in the future. The spokesperson said she could not comment on possible inclusion of ads served by Yahoo.
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